1. Theory Influences Observations
2. The Observer Changes the Observed
3. Equipment Construct Results
4. Anecdotes do not Make a Science
5. Scientific Language does not make a Science
6. Bold Statements do not Make a Claim True
7. Heresy does not Equal Correctness
8. Burden of Proof
9. Rumor do not Equal Reality
10. Unexplained is not Inexplicable
11. Failures are Rationalized
12. After-the-Fact Reasoning
13. Coincidence
14. Representativeness
15. Emotive Words and False Analogies
16. Ad Ignorantiam
17. Ad Hominem and Tu Quoque
18. Hasty Generalization
19. Over-reliance on Authorities
20. EitherŠOr
21. Circular Reasoning
22. Reductio ad Absurdam and the Slippery Slope
23. Effort Inadequacies and the Need for Certainty, Control and Simplicity
24. Problem-Solving Inadequacies
25. Ideological Immunity, or the Planck Problem
Shermer (1997), ch. 4.